If your business is still running on spreadsheets, a basic email tool, or no dedicated CRM at all, you’re not alone—but you’re also leaving serious revenue on the table. In 2026, customers expect every interaction to feel personal, timely, and effortless. Generic blasts and manual processes no longer cut it. That’s exactly why more and more brands are making the switch to Klaviyo—the AI-first B2C CRM that combines marketing, service, analytics, and a built-in customer data platform in one...

Have you ever wondered if the clicks on your emails are from your customers or from various security and summarizing tools? If you haven’t been thinking about it, then it is time to start because the bots are coming. We did an analysis of over 100 million clicks from 2021 until now and we found a few curious findings about clicks. What is a bot click? A bot click is any click that isn’t done explicitly by the PERSON reading the email. As a straight forward way to identify a real click from a...

Email performance is highly dependent on configuration details that are often assumed to be correct, but are rarely revisited. Over time, small gaps in setup, data, or process can reduce effectiveness without creating obvious failures. The result is not a broken program—but one that underperforms relative to its potential. Below are 10 areas that are commonly assumed to be “set,” but frequently require validation.