Marketing Strategy & Activation
From plan to performance, without the gap. We help brands bring strategy to life across segmentation, messaging, journey design, and channel orchestration. Whether
you’re launching something new or optimizing what you have, we’ll help you move faster, with focus.
Your Challenges
You know your CRM program needs to evolve, but gaps in strategy, resources, or execution keep slowing progress. We help turn scattered ideas, stalled roadmaps, and underused tools into a clear plan and the hands-on support to actually launch what matters.
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You need a CRM roadmap but don’t have the clarity or support to build and deliver it
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You have a strategy, but not enough hands to execute it
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Your lifecycle map looks good on paper, but isn't built in your platform
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You’re trying to move from batch-and-blast to targeted journeys
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Your segmentation isn’t supporting your messaging goals
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You need a real partner to help prioritize, design, and launch what matters
What we do
We work with retention and CRM teams to shape and activate marketing strategy that actually gets used. That means translating briefs, audience goals, and campaign calendars into a real plan across email, SMS, and push. We don't hand you a slide deck and disappear. We help you get it built, tested, launched, and improved.
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You need a CRM roadmap but don’t have the clarity or support to build and deliver it
-
You have a strategy, but not enough hands to execute it
-
Your lifecycle map looks good on paper, but isn't built in your platform
-
You’re trying to move from batch-and-blast to targeted journeys
-
Your segmentation isn’t supporting your messaging goals
-
You need a real partner to help prioritize, design, and launch what matters
What we deliver
We work with retention and CRM teams to shape and activate marketing strategy that actually gets used. That means translating briefs, audience goals, and campaign calendars into a real plan across email, SMS, and push.
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Customer journey frameworks
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Segmentation logic and audience design
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Channel sequencing and mix recommendations
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Campaign & content calendars
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Messaging briefs by segment or journey stage
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Test-and-learn program design
Why Partner with Joseki Tech
We know the platforms, the roadblocks, and the marketing pressure to deliver. We don’t just advise — we partner. Our team brings both strategic clarity and executional support, so you can spend less time aligning and more time growing.
“Joseki helped us go from a concept to a fully operational lifecycle program in less than 6 weeks. They made sure nothing got stuck in strategy.”
— Sr. Director, CRM & Retention