Email performance is highly dependent on configuration details that are often assumed to be correct, but are rarely revisited. Over time, small gaps in setup, data, or process can reduce effectiveness without creating obvious failures. The result is not a broken program—but one that underperforms relative to its potential. Below are 10 areas that are commonly assumed to be “set,” but frequently require validation.

Toby Bonney, The Check with Joseki Tech Adam: Hello and welcome to "The Check with Joseki Tech." I'm your host Adam Studley and today I have Jared Chase and Toby Boney with me to talk about comparing iGaming and Retail Marketing. We want to talk about how things are similar, how things are a little different and what we can learn from each other. Toby, do you want to introduce yourself? Toby: Yeah. Hi, Adam. So my name is Toby Boney. I'm the founder of CRM Cumru. I've come fr

I. INTRODUCTION AND BACKGROUND Jasmin Salas Hello, and welcome to our latest episode of The Check with Joseki Tech. I am Jasmin Salas,...

Modern marketing strategies require modern audience monitoring. The Deliverability Score offers a systematic way of moving forward.

Email deliverability is a critical aspect of any successful email marketing strategy. It's the measure of how many of your emails...

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This blog post is the second installment in our deliverability series based on our interview with Dana Carr focussing on email lists.

In the dynamic and competitive landscape of digital marketing, email deliverability emerges as a pivotal factor in the success of email...

Discover how the integration of Bloomreach and Optimove revolutionized an E-Commerce giant's marketing department.

The Marketing industry has changed drastically in the past decade. The number of marketing technology companies in the market has...